You’ve already built the foundation of your Product-to-Service idea.
Now it’s time to make it stronger — by understanding what makes ideas truly valuable.
In this module, you’ll learn how to look at your idea from your client’s perspective, identify what problems (pains) it solves and what benefits (gains) it brings, and refine its value step by step.
“Pains” and “Gains” will help you understand what a customer wants by identifying their problems (pains) and desired benefits (gains). A value proposition is a simple statement that explains exactly how a product or service helps the customer by addressing these specific pains and gains.
You’ll start by exploring what makes a good idea work, then test your thinking through short exercises before shaping your idea with the help of the Value Shaper EduBot.
By the end of this module, your idea will be clearer, more focused, and ready to pitch with confidence.
